Live Webinar Series

+ personalized feedback

In 8 webinars you will learn the latest writing techniques for chatbots and voice assistants. The webinars are presented live by the founders of Robocopy, the world's leading institute that recognizes, develops and promotes the role of the Conversation Designer. Every week they will give you one on one feedback on your own bot project.

  • Starts Tuesday 25th of June or Monday 1st of July
  • Full access to 8 interactive lessons
  • Ask questions during the webinar
  • Including one on one feedback on your bot project
  • Attend without feedback for $449 > Click here

The latest insights on conversation design

Introduction to conversation design

25th of June & 1st of July - 7:00 pm - 8:00 pm (GMT+2)

Introduction to the webinar series | The role of the conversation designer | Psychology of conversations: the cooperative principle | The conversation process: a human-centric approach

Create a bot persona

2nd of July - 7:00 pm - 8:00 pm (GMT+2)

Why we need to create a bot persona and how it makes conversation design more natural | Differences between brand identity and bot persona | A step by step guide to use the bot persona canvas

Sample dialogue

9th of July - 7:00 pm - 8:00 pm (GMT+2)

A human-centric approach: user persona, user needs and user context | The Conversation Design Canvas: a handy tool to prepare your sample dialogue | Do's and don'ts when creating sample dialogue | Turn-taking: how to improve your prompts.


16th of July - 7:00 pm - 8:00 pm (GMT+2)

What are flowcharts in conversation design? | What are the tools to create flowcharts? | Turn your sample dialogue into a flowchart | Happy flow vs long tail: how to efficiently dedicate your time.

Repair Flow

23rd of July - 7:00 pm - 8:00 pm (GMT+2)

Learn to write copy for situations when the conversation goes wrong: No input | No match | Misrecognitions | Task failure | Disambiguations.

Conversational Copywriting Techniques

30th of July - 7:00 pm - 8:00 pm (GMT+2)

Learn fundamental techniques to make conversations efficient and natural, including: Explicit and implicit confirmations | Acknowledgements | Discourse markers | Variety | Design for frequency.

Copywriting Techniques Voice

6th of August - 7:00 pm - 8:00 pm (GMT+2)

Learn techniques that are specific for voice assistants, including: Bot introductions | Confirmations in voice | Presenting lists | One breath test.

These techniques are also useful for chatbots and multimodal bots.

Copywriting Techniques Chat

13th of August - 7:00 pm - 8:00 pm (GMT+2)

Learn techniques that are specific for chatbots, including: Using button and quick replies | Disambiguations | Presenting hyper links | Jenga technique

Principles in this course have worked for brands like...

Your Instructors

Hans van Dam

Co-founder of Robocopy and the Conversational Academy. His goal is to develop and promote the role of the conversation designer. He develops curriculum for the Conversational Academy, lectures at multiple universities, and often speaks at conferences around the world.

Joris Groen

Psychologist, conversation designer and co-founder of Robocopy. He is responsible for developing the course curriculum and is the creative director of the Robocopy conversation design team, designing voice and chat experience for a broad portfolio of clients.

The course really helped me understand how to improve my approach to onboarding new customers, writing prompts and responses in a much more conversational manner than I had been doing before.

Matthew, Sr. Full Stack Web Developer

Details about the webinar

  • There are 8 live lessons of 60 minutes, accessible via any web browser after payment is received.
  • During the lessons you can ask questions via chat.
  • You can choose your own chatbot or voice experience as a case for your homework.
  • You will get a homework assignment every week, corresponding with the subject of the webinar.
  • Some of the homework will be discussed during the webinar.
  • You will receive personalized feedback on your homework via email.
  • The webinars will be recorded and uploaded to the platform, so you don't have to miss anything.
  • There is no certification just for the webinar, but when you choose the webinar + online course option, you can do the exam and earn your certificate.
  • The listed price is ex. VAT. If applicable, enter your VAT-ID during check out for deduction.

Attend without personalized feedback for $449

We offer an attend-only option for the webinar series for a discounted price. You will get to join all of the 8 webinars, without homework and one on one feedback on your bot project.

Click here to learn more.

Frequently Asked Questions

When does the webinar series start and end?
There is a weekly webinar every Tuesday for 8 weeks, starting on the 25th of June and ending on the 13th of August. Each webinar lasts 1 hour, from 7:00 pm to 8:00 pm CET (GMT+1).
What are the requirements for enrolling in the webinar series?
You don’t need any prior technical expertise. Of course, affinity with language and copywriting is going to be a plus. In addition, having an example of a use case you would like to work on during the webinar will be beneficial.
Are the skills taught in the webinar applicable for chat or voice?
Both. Chatbots and voice assistants are different experiences, but they are closely related. You'll learn principles for both chatbots and voice assistants, and you'll learn what's different in terms of copywriting.
Who is the webinar series for?
The webinar series (and Conversational Design course) is useful for and can provide value to UX copywriters & designers, customer service agents, brand managers, chatbot and voice assistant developers, writers and scriptwriters, marketing professionals, content marketeers and many other professionals interested in the innovative field of conversation design, who want to challenge themselves to grow beyond their current specialisations.
What is the difference between the webinar series and the Conversational Academy course?
The webinar series is especially useful for those who want to expand their knowledge about conversation design and learn interactively with lots of feedback and interaction. It's also useful when you already have experience in the innovative field of Conversation Design and are looking to learn from experts. For example, if you are currently in the process of creating a demo for your company and want some specialist advice and personalized feedback.
Will I gain certification after I complete the webinar series?
No, you will not gain certification after you complete the webinar series, this is only attainable by completing our more comprehensive conversation design course and subsequently taking our exam. You can, however, earn your certification (and save money) by choosing the bundled option for both the webinar series and conversation design course.

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